Golden Tate is Marketing Gold

Remember the scandal earlier this month involving Top Pot Doughnuts and Golden Tate?

If you recall, the “crime” didn’t quite seem real. There was even speculation the entire transgression was a hoax.

The incentive: guerilla marketing.

Although Top Pot adamantly denies the scandal was planned, they’re definitely benefiting from the new-found attention. The day after Golden Tate sneaked in for a late-night craving, the so-called irresistible doughnut shop sold out of maple bars.

Top Pot would be foolish not to exploit this attention, right?

Check out this image of a new Top Pot Doughnuts advertisement:

Source: deadspin.com

Shaun Dolence: [email protected]
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Topics: Crime, Golden Tate, Maple Bar, Marketing, Pete Carroll, Seattle Seahawks, Top Pot Doughnuts

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  • pablohawk2010

    What a setup! I guarantee Top Pot and Seahawks front office were all in on this. Top Pot just signed a lucrative deal with Qwest Field. It so happens that they run into a fella by the name Golden Tate. Thinking that the name is very odd, they begin scratching their heads, and light bulbs start coming on. A marketing idea has emerged! I have to admit who ever came up with the idea is genius. Golden Tate has his first endorsement in the bag! LOL!

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