Remember the scandal earlier this month involving Top Pot Doughnuts and Golden Tate?
If you recall, the “crime” didn’t quite seem real. There was even speculation the entire transgression was a hoax.
The incentive: guerilla marketing.
Although Top Pot adamantly denies the scandal was planned, they’re definitely benefiting from the new-found attention. The day after Golden Tate sneaked in for a late-night craving, the so-called irresistible doughnut shop sold out of maple bars.
Top Pot would be foolish not to exploit this attention, right?
Check out this image of a new Top Pot Doughnuts advertisement: