Seahawks Spotlight: Qwest Field to Be Renamed?

The construction of Qwest Field was approved by voters in a statewide election in 1997. The Seahawks played their first game in their new stadium in 2002. It is now known for being the loudest stadium in the NFL. The home of the Seahawks was originally called, “Seahawks Stadium.” In June, 2004, the name was changed to Qwest Field after Qwest Communications International, Inc. bought the naming rights for a whopping $75 million for a 15 year period.

In the not-so-distant past, Qwest began a merger with CenturyLink, which was completed on April 1, 2011. Following the completion of this merger, the Qwest name synonymous with the communication company, will be changed to CenturyLink. It is rumored that this name change will carry over to Qwest Field. Another arena, who’s naming rights are also owned by Qwest Communications, in Omaha, Nebraska named Qwest Center, is scheduled to be completely rebranded and renamed by August, 2011.

This leads to the belief that the same will happen to the home of the Seahawks. Although there is no official word on the status of the renaming and rebranding of Qwest Field, it is almost certain that change is looming on the horizon. What will a name-change mean for the stadium and fans of Qwest Field? Only time will tell…

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  • Cory H

    I am completely against a new name change for the stadium. The Quest field name means something to its fans. If they change it to Centurylink stadium I’m going to be very upset. If it is changed at all it should go back to Seahawks stadium. I don’t like the idea of the stadium being a giant advertisement for which ever company currently owns the title. Does this mean every time a there is a merger or a new company they will rename it? I sure hope not. At least with Seahawk stadium thw name would not have to change whenever this happens.

    • Riley Moore

      I agree with Cory. I wish there were a way to go back to the original name, but the advertising pays for the maintenance. I must say that the stadium is in very good shape, and as much as I hate naming stadiums after corporate sponsors, that money is what has kept the stadium looking so good. It is still one of the top stadiums in the NFL. I vote that we make Howard Schultz buy the advertising and go back to the old name: Seahawk Stadium. Then maybe he could begin his path of forgiveness to the sports fans of Seattle.

  • Sammy

    I’m not married to the Qwest name because it’s just corporate sponsor, with no real meaning. I’ve had professional dealings with Qwest (as well as personal), and there is a reason their former name, U.S West, was nicknamed “U.S. Worst” by those of us who had to deal with them.