The news used to be about presenting facts, not about how those facts were presented. No more. Now, a person has to "break" news as if they are learning something new literally every time they post something on social media. Such is the case with ESPN NFL insider Adam Schefter and his tweet about the Seattle Seahawks.
Here is the actual news: At the NFL owners' meeting on Wednesday, the owners of other teams approved the sale of the Seahawks from the Paul Allen Trust to the Khosla family for $9.6 billion. The sale has been known about since July and needed approval from the owners. That was one step in a multi-layered process.
The approval wasn't unexpected. The Khoslas had already been involved with the San Francisco 49ers as minority owners, and the other league owners knew them well. The approval was expected, and no drama existed.
Seattle Seahawks take another step toward being sold, but Adam Schefter believes it's a HUGE deal
Yet, Schefter posted on social media a huge photo of the Seahawks logo with a chain connected to it and words that read, "BREAKING NEWS - ESPN." This isn't breaking news, however, and to call it such diminishes anything that might actually be.
Schefter was simply trying to draw attention to his post on X, which is quite sad, to be fair. First of all, he isn't announcing news. Everyone will have known about the vote despite what he "reported" or didn't. Moreover, he could have waited several days, and people would have had the same kind of reaction: "OK, well...Tell us something we didn't already know about."
NFL owners officially approved today the record $9.6 billion sale of the Seattle Seahawks to the Khosla family. pic.twitter.com/9j5NHUknVq
— Adam Schefter (@AdamSchefter) August 26, 2026
The truth is that football fans rely on Adam Schefter, Ian Rapoport, and other "insiders" to deliver information that they didn't otherwise know about the NFL or assume would take place. Give us the facts, after all, and please leave out the drama. We get enough of that in real life.
Schefter would have been better off screaming "BREAKING NEWS" after the Seattle Seahawks agreed to the sale to the Khoslas in the first place, but 12s already knew about prospective buyers before one was eventually found. Simply put, most people are tired of all the false delivery of any news, and we don't need it screamed at us as if we didn't already know about it.
The important part is that the Khoslas have taken one more step toward procuring the ownership of the Seahawks organization. The Trust agreed to the $9.6 billion transaction, the NFL owners agreed to let the deal go through, and now the lawyers and all parties have to get the documents signed. All that really matters to 12s is that the team keeps winning games and keeps being a well-run team.
